

Reformed
Talking head
Didn't sell matcha, sold not having to give it up. Opens on the post-Pilates sugar crash, then positions Reformed as the swap.
Ran as a paid ad for 3 months.
came back for more
How it was built
Laura Jasmin
i write the angle before i pick up the camera

























3 brands came back for more
Tap any video to play


Talking head
Didn't sell matcha, sold not having to give it up. Opens on the post-Pilates sugar crash, then positions Reformed as the swap.
Ran as a paid ad for 3 months.
came back for more
How it was built
Talking head + B-roll
Not another supplement, the one that helps the rest work. The hook targets people doing everything right who still feel off.
Ran as a paid ad for 3 months.


Voiceover + B-roll
Runna sits inside a list of three things that got me ready for my first marathon. A recommendation, not a pitch.
Ran as a paid ad.
came back for more


B-roll + on-screen text
Six things I track daily. The device sells itself by showing up across a real routine instead of being explained.
Ran as a paid ad for 3 months over Christmas.


POV + on-screen text
One continuous shot: coconut, laptop, working. The on-screen text does the selling, woman to woman.
Paid. Retainer client.
came back for more
Organic
3 videos

Demo + before/after
Proof first, routine second: the transformation earns attention, then the how-to makes it copyable.
Organic social.

Lifestyle B-roll
Brand and collection named on screen from frame one, then B-roll lets the fabric move. Native feed content for a holiday drop.
Organic social.


Product demo
Delivered as a clean, text-free master so the brand could cut it into reels, stories and carousels.
Organic social.
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Laura’s content was genuinely brilliant. She followed the brief perfectly but delivered it in such a natural way that it never felt scripted.
Mirren, Influencer & Partnerships Manager, Reformed
Talking head, ran as a paid ad
Sell without selling. Relatable, girly-pop Pilates vibes.
Matcha with lion's mane, collagen and more built in.
Sell matcha. Sell not having to give it up.
Cafés use low-grade matcha and hide it under sugar. She doesn't need to quit, just swap.
“Shocked by how many girls crashed in Pilates due to sugary matcha.”
names a moment she's already lived, before the product shows up
Talking head. It feels like FaceTiming a friend.
Ran as a paid ad for 3 months. Reformed ordered more paid ads.
You get
You won't get
Laura these are a firee batch of videos, love how they turned out. The coconut was the perfect fit in video #3!
Sara, Creative Manager, Motion
Laura has sent through content on time and delivered amazing work, nailing the brief 100%. You can tell she has done the research on what we’re trying to achieve on our socials.
Jess, Press Team, Airyday
Laura we love your videos and pictures, they are absolutely gorgeous! We’re so grateful for your ongoing support!
Danielle, Lounge
Thanks Laura, the content you have created for The Lodge is spot on. I’m looking forward to some great posts. It was an absolute pleasure working with you.
Lisa, Ballandean Lodge
In person, on request
















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