01Paid
Reformed · Talking head
Didn't sell matcha, sold not having to give it up. Opens on the post-Pilates sugar crash, then positions Reformed as the swap.
Ran as a paid ad for 3 months. Brand ordered more.
02Paid
Baeli · Talking head + B-roll
Not another supplement, the one that helps the rest work. The hook targets people doing everything right who still feel off.
Ran as a paid ad for 3 months.
03Paid
Runna · Voiceover + B-roll
Runna sits inside a list of three things that got me ready for my first marathon. A recommendation, not a pitch.
Ran as a paid ad. Brand came back for more.
04Paid
Ultrahuman · B-roll + on-screen text
Six things I track daily. The device sells itself by showing up across a real routine instead of being explained.
Ran as a paid ad for 3 months over Christmas.
05Paid
Motion · POV + on-screen text
One continuous shot, a few seconds long: coconut, laptop, working. The on-screen text does the selling, woman to woman.
Paid. Retainer client.
06Organic
Beauty of Joseon · Demo + before/after
Proof first, routine second: the transformation earns attention, then the how-to makes it copyable.
Organic social.
07Organic
TUME Activewear · Lifestyle B-roll
Brand and collection named on screen from frame one, then B-roll lets the fabric move. Native feed content for a holiday drop.
Organic social.
08Organic
Fluffi Beauty · Product demo
Delivered as a clean, text-free master so the brand could cut it into reels, stories and carousels.
Organic social.
