Laura Jasmin · UGCWork with me

UGC made by a strategist.

I write the angle before I pick up the camera. Wellness, fitness and beauty content built to sell, for paid and organic.

Send a brief   See the work
Laura JasminBali · UK & AU brands
5 of 8featured videos ran as paid ads
3brands came back for more
3–5business days turnaround
$300USD, from, per organic video
Selected work

Eight videos.
Every one with a reason.

Reformed UGC video, talking head

Reformed

Didn't sell matcha, sold not having to give it up. Opens on the post-Pilates sugar crash, then positions Reformed as the swap.

Ran as a paid ad for 3 months. Brand ordered more.
Baeli UGC video, talking head + b-roll

Baeli

Not another supplement, the one that helps the rest work. The hook targets people doing everything right who still feel off.

Ran as a paid ad for 3 months.
Runna UGC video, voiceover + b-roll

Runna

Runna sits inside a list of three things that got me ready for my first marathon. A recommendation, not a pitch.

Ran as a paid ad. Brand came back for more.
Ultrahuman UGC video, b-roll + on-screen text

Ultrahuman

Six things I track daily. The device sells itself by showing up across a real routine instead of being explained.

Ran as a paid ad for 3 months over Christmas.
Motion UGC video, pov + on-screen text

Motion

One continuous shot, a few seconds long: coconut, laptop, working. The on-screen text does the selling, woman to woman.

Paid. Retainer client.

— organic —

Beauty of Joseon UGC video, demo + before/after
Demo + before/after · Organic

Beauty of Joseon

Proof first, routine second: the transformation earns attention, then the how-to makes it copyable.

Organic social.
TUME Activewear UGC video, lifestyle b-roll
Lifestyle B-roll · Organic

TUME Activewear

Brand and collection named on screen from frame one, then B-roll lets the fabric move. Native feed content for a holiday drop.

Organic social.
Fluffi Beauty UGC video, product demo
Product demo · Organic

Fluffi Beauty

Delivered as a clean, text-free master so the brand could cut it into reels, stories and carousels.

Organic social.
How I think · Reformed

From brief to
ad that ran for 3 months.

01

The brief

Reformed's matcha, with lion's mane, collagen and more built in.

Brief details TBC — add what Reformed asked for.
Needs your input
02

The angle

Don't sell matcha. Sell not having to give it up. Cafés use low-grade matcha and hide it under sugar; the viewer doesn't need to quit, just swap.

The enemy is the café drink, not the viewer.
03

The hook

“Shocked by how many girls crashed in Pilates due to sugary matcha.”

Names a moment the audience has already lived, before the product appears.
04

The format

Talking head.

A peer telling you what she found. Draft — tell me why you chose it.
Needs your input
05

The result

Ran as a paid ad for 3 months. Reformed came back and ordered more paid ads.

“Laura’s content was genuinely brilliant. She followed the brief perfectly but delivered it in such a natural way that it never felt scripted.”Mirren, Influencer & Partnerships Manager, Reformed
What you get

Painless, on purpose.

  • 1 hook + 1 CTA per videoHook variations available as an add-on, recommended for paid.
  • 3–5 business daysTurnaround you can plan a launch around.
  • 1 revision round includedBuilt on your brief, so it's rarely needed.
  • Music: your callLicensed track, or delivered music-free so you can add your own.
  • Usage rights in writingScoped to your project: organic, paid, and for how long.
  • Raw footage as an add-onFor teams who want to recut.
What you won't get

The usual burns.

  • Off-brief contentThe angle is agreed before I film.
  • Trending audio you can't run as an adLicensed or music-free, never borrowed.
  • Ghosting or late filesYou'll know where your videos are at every step.
  • Scripted-sounding deliveryCalm, natural, same energy on camera as off it.
Brands I've made content for
COSRXMedicubeLorna JaneRunnaUltrahumanReformedMotionAirydayLounge UnderwearRokebyBangn BodyPeppermayo
“Laura these are a firee batch of videos, love how they turned out. The coconut was the perfect fit in video #3!”Sara, Creative Manager, Motion
“She has sent through content on time and delivered amazing work, nailing the brief 100%. You can tell she has done the research on what we’re trying to achieve on our socials.”Jess, Press Team, Airyday
Stills & in-person

Photos, on request.

Scooping ceremonial matchaBeauty of Joseon serum dropperReformed matcha protein packetCSB outfit, white setLED mask and collagen smoothieBreakfast bowls on a dock
Rates

Starting points.

  • Organic UGC videoFrom $300 USD
  • UGC for paid adsUsage quoted per project
  • Hook variations · Raw footageAdd-ons
  • Monthly retainerPrice TBC
  • In-person UGC · Whitelisting (limited)On enquiry
Work with me

Send a short brief.

Prefer email? laura@nalasocialstudio.com

Send a brief